Welcome to Flora: A Love Letter to You

Welcome to Flora: A Love Letter to You.

Dear Friend,

If you’ve found yourself here, it means the world to me. Whether you stumbled upon Flora by chance or have been following along for a while, I want you to know that this space—this shop, this collection of carefully made and thoughtfully chosen pieces—is just as much for you as it is for me.

Flora isn’t just a store. It’s a story. A reflection of the love I pour into every piece, every scent, every bloom. Each product that finds its way into your hands has passed through mine first, shaped by long hours of work, creativity, and care. I am the one who selects the materials, who mixes, who pours, who wraps and ties each bundle with the same joy and intention that first inspired me to create. And I wouldn’t have it any other way.

I believe in craftsmanship. In the beauty of something made slowly, intentionally, and with heart. I believe in the small moments—a candle flickering at dusk, the soft lather of handmade soap, a favorite glass that makes an ordinary drink feel special. These are the things that turn a house into a home, that bring warmth to everyday rituals.

So, welcome. Whether you’re here to find a gift, to add something meaningful to your own space, or simply to gather inspiration, I hope you feel at home. I hope you find something that speaks to you, something that reminds you of the beauty in slowing down, in cherishing the handmade, in surrounding yourself with things that bring you joy.

And if you ever step into my shop in person, I hope you feel it too—the care, the craft, the invitation to linger. Flora is a reflection of my heart, and I am so grateful to share it with you.

With warmth & gratitude,
Jackie